GWM ORA and WEY model range GWM ORA and WEY model range


The ambition

“Making perfection more perfect” – that is the guiding motto of Chinese multi-brand automaker Great Wall Motor (GWM), which is now ushering in a new generation of mobility with the European premieres of its WEY and GWM Ora product line in Europe. For GWM, perfection means giving absolute priority to digital innovations and technological developments for greater safety and zero-emission power units.

The background

In China, GWM is the market leader for premium SUVs. The company is already successfully positioned in the market worldwide as one of the first Chinese automakers to sell vehicles outside China. Today, the vehicle producer, founded in 1984, is one of the most innovative companies in China. With its three major product segments SUV, passenger car and pickup, GWM offers its customers both traditional and electric drive models. The group includes the product lines Haval, WEY, GWM ORA, GWM Pickup and TANK. GWM has been SUV sales champion in China for 11 years, and pickup sales champion for 23 years.

The industry leadership

GWM is an industry leader in the design of intelligent networks and a pioneer in the research and development of key technologies such as 5G, Autopilot and V2X. In addition, GWM is investing heavily in new solutions in “three electricity” (batteries, motors and electric control), one of the core technologies for new energy vehicles (NEVs, a category that covers both pure battery electric vehicles and,  plug-in hybrids and fuel cell vehicles in China). To ensure its high-quality  standards, GWM maintains strategic partnerships with renowned  international automotive manufacturers and suppliers. GWM is active in 500 net- works in over 60 countries. With BMW, GWM maintains the Spotlight Automotive joint venture, which drives the development and production of battery electric vehicles. GWM also has  established strategic partnerships with Continental, Bosch, Webasto, BorgWarner, ZF and Hella.

The global presence

Currently, GWM has a presence in South Africa, Australia, Central and South America, South Asia, the Middle East, and Africa. European operations will begin with the sales of GWM ORA in 2022. Until the end of 2023, GWM is present in most of the European countries in Germany, UK, Irland and Sweden. The company will keep on expanding its business in most of the European countries. At the end of 2020 GWM sold 1.07 million units globally. In the first six months of 2021, a total of 618,000 vehicles were sold, a year-on-year increase of 56.3 %.  The company has more than 100 subsidiaries and employs over 60,000 people.